The challenge
With clients across finance, business, international sport and entertainment, Joe Ottaway is a leading stylist and image consultant.
In addition to Joe’s stylist services, in 2022 he introduced his own range of menswear designed for the modern man. We worked with Joe to develop an e-commerce enabled website to promote and sell his new ranges.
The solution
Joe’s website needed to reflect the style of his contemporary range of menswear – it needed to be clean and modern.
With products across a range of categories, the site needed to be easy to navigate and provide a flawless experience when making purchases.
With items which complimented each other, upsells and cross sells were important during the buyers journey, and the range of photography provided helped this in showing models wearing combinations of products.
From a technical point of view, the site integrated with MailChimp to provide Joe with a range of email marketing options. We connected the site to Stripe to allow for an easy checkout process and order management.
From the early stages of designing the site, (Red Sentence) understood my brief, and produced a site that I am extremely happy with… I would highly recommend the Red Sentence team to anyone looking to build a site.
Joe Ottaway
