A key ingredient for any business. A good logo will be innovative, simple and recognisable.
Think of all the different places you might see your logo – for example your website, your business card, a small avatar on your social media accounts, or maybe in printed advertising material.
Your visual identity should be adaptable yet still recognised when used across all media. It must be distinctive and appropriate.
Think colours. What do colours mean, what emotions do they evoke? How are you wanting your business to come across to your customers and how do you want them to feel when they see it?
Typography is also important. There are thousands of typefaces to choose from. Traditional serif typefaces can portray elegance and class, whilst a clean sans serif typeface is much more modern.
Simplicity is key. It’s like a bad joke. If you have to explain it, it doesn’t work.
All logos are accompanied by a graphic style guide. A document which lists colour references and typefaces used. It will also help to show how to and how not to use the logo. For example how to apply spacing around the logo or how to keep certain proportions.
