There have been several high profile rebrands in recent times, from UK High Street names, to large international companies. Rebranding often includes refreshing the logo, colour palettes, tone of the visual language and photographic styles.
Here are a few examples of professional branding and logo design.
Co-op
Co-op decided to dust off and reuse the logo designed back in 1968. This was part of a corporate restructuring process. The cloverleaf logo was brought back as a reminder of the company’s roots and values.
In May, Instagram released a new logo. The shape of the icon was simplified and refined, and a new colour palette introduced. They dropped the beige and brown and introduced a multi coloured gradient background to the app icon.
Channel 5
Channel 5 decided to introduce a new logo in February of this year. Replacing the solid circular logo with a number 5 broken into 5 pieces, incorporating a refreshing magenta colour scheme.
Switching from a traditional looking serif font to a more modern and bold sans-serif font, Google updated its logo to a new design. However keeping its existing palette. The G also works as a new standalone icon.
Netflix
Not a complete rebrand but perhaps more of an evolution of an existing design. Netflix introduced a new N logo which appears as their latest app icon.
Youtube
Youtube decided to create a new logo. “It’s an evolution, not a revolution” stated Christopher Bettig, the head of YouTube’s art department.
Companies rebrand for various reasons. It may be to accompany a new business strategy or direction. To reflect their changing values in modern times, or perhaps just simply appear to be up to date with current design trends. Their branding may continue to evolve over time.
If you are looking to refresh your branding and logo design, give our design team a call today on 01483 904950. Or take a look at our portfolio here.
